Fractional product leadership for brands at every stage.
Through Elle & Reid, I partner with brands of every size, from emerging labels to established companies, that need senior product leadership: building the product function, the systems behind it (PLM, calendars, processes), and collections that sell.
Hulken
Design, development and sourcing
Expanded a single-product tote brand into a full accessories range, adding backpacks, laptop bags, hats, luggage tags and packing cubes, and built the product systems the team runs on.
"Big thank you to Elle & Reid for guiding us through the design process. We're so grateful to be expanding our vision to make schlepping as easy as it gets!"Alex Schinasi, Co-Founder, HulkenView on Elle & Reid
FORE Company
Design lead, concept through production
Design lead across multiple seasonal collections for a modern golf brand that went from zero to six figures in year one and sold out across the entire line in year two.
"We've started a golf brand, Fore Company, and she's designed our next 3 collections and hasn't missed yet!"Jay Phillips, CEO, FORE CompanyView on Elle & Reid
Confidential Baby Brand
Concept, print and wholesale launch
Pre-launch founder building for the wholesale baby boutique market. Delivered the brand concept, seasonal storytelling and signature print designs the brand can scale from for years.
"She thinks like an operator and designs like a creative director. Rare to find both in one partner, and exactly what we needed to launch the right way."Founder, Confidential Baby BrandView on Elle & Reid