Lauren Reid
Jones

Product & Design Executive

Twenty years building apparel businesses for adidas, Reebok, Fabletics, Legends and Juicy Couture.

I lead the full product function: design direction, line planning and assortment, pricing and margin, development, sourcing and production.

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$0 to $21M

Fabletics men's launch, first three months

125%+

Legends revenue growth in one year

U.S. Design Patent

Reebok icon jacket

Sold out in hours

adidas Kobe Commemorative Retirement Jersey

Product. Design. Leadership.

Selected Work

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Legends

Led the full product organization across men's, women's and kids.

Fabletics

Launched the men's category from zero to $21M in three months.

Juicy Couture

Women's Gen Z apparel for J x JC by Juicy Couture.

Forever 21

Exclusive designs plus run, yoga and winter collections.

Reebok

Designed the patented icon jacket, carried across running, lifestyle and active.

adidas

Originals lifestyle apparel, plus Performance, Fan, Team and Uniform.

Elle & Reid Consulting

Fractional product leadership for brands at every stage

Today I bring the same systems and product leadership to brands of every size, from emerging labels to established global names, across apparel, accessories, golf and lifestyle.