Selected Work / 06
adidas
- Role
- Senior Designer, Women's & Men's
- Years
- 2007 to 2015
- Categories
- adidas Originals (primary), Performance, Fan, Team and Uniform
- Scope
- Designed primarily for adidas Originals women's and men's lifestyle apparel, and also across Performance, Fan, Team and Uniform programs, with heavy active and athleisure influence.
Results
- Grew the men's Originals category more than 12x over six years
- Designed the Kobe Commemorative Retirement Jersey, which sold out in hours and grossed over $800K
Kobe Commemorative Retirement Jersey
Process
Concept, color and design development