Selected Work / 05
Reebok
- Role
- Senior Design Manager, Running (Women's & Men's)
- Years
- 2015 to 2016
- Scope
- Designed a running jacket from the fabric up: developed a bonded fabric from scratch, a high-visibility reflective that held up through washing, and a construction that had never been done before.
Results
- Granted a U.S. design patent
- Became the Reebok icon jacket
- Design carried across lifestyle, running and active
Process
Concept, color and design development