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Fabletics
- Role
- Design Director, Men's
- Years
- 2018 to 2020
- Categories
- Men's active and athleisure
- Scope
- Built the men's category from the ground up, then grew the team. Created the core silhouettes, developed the fabrics, and built the PLM system, calendars and processes the business ran on. Established the men's brand identity.
Results
- $0 to $21M in the first three months
- Core silhouettes still carried in the line today
- Created the logo mark later adopted by the women's business
Process
Concept, color and design development
Press
Kevin Hart for Fabletics Men, featured in Men's Health (2020) and Essence (2020).